collective action

Social media monitoring, which in theory can extract information from tweets and Facebook posts and quantify positive and negative public reactions to people, policies and events has an obvious utility for politicians seeking office.

GOP presidential nominee Mitt Romney, centre, waving to crowd, after delivering his acceptance speech on the final night of the 2012 Republican National Convention. Image by NewsHour.

Recently, there has been a lot of interest in the potential of social media as a means to understand public opinion. Driven by an interest in the potential of so-called “big data”, this development has been fuelled by a number of trends. Governments have been keen to create techniques for what they term “horizon scanning”, which broadly means searching for the indications of emerging crises (such as runs on banks or emerging natural disasters) online, and reacting before the problem really develops. Governments around the world are already committing massive resources to developing these techniques. In the private sector, big companies’ interest in brand management has fitted neatly with the potential of social media monitoring. A number of specialised consultancies now claim to be able to monitor and quantify reactions to products, interactions or bad publicity in real time. It should therefore come as little surprise that, like other research methods before, these new techniques are now crossing over into the competitive political space. Social media monitoring, which in theory can extract information from tweets and Facebook posts and quantify positive and negative public reactions to people, policies and events has an obvious utility for politicians seeking office. Broadly, the process works like this: vast datasets relating to an election, often running into millions of items, are gathered from social media sites such as Twitter. These data are then analysed using natural language processing software, which automatically identifies qualities relating to candidates or policies and attributes a positive or negative sentiment to each item. Finally, these sentiments and other properties mined from the text are totalised, to produce an overall figure for public reaction on social media. These techniques have already been employed by the mainstream media to report on the 2010 British general election (when the country had its first leaders debate, an event ripe for this kind of research) and also in the 2012 US presidential election. This…

Existing civil society focused organisations are also being challenged to fundamentally change their approach, to move political tactics and communications online, and to grow their member lists.

Online campaigning organisations are on the rise. They have captured the imagination of citizens and scholars alike with their ability to use rapid response tactics to engage with public policy debate and mobilise citizens. Early on Andrew Chadwick (2007) labeled these new campaign organisations as ‘hybrids’: using both online and offline political action strategies, as well as intentionally switching repertoires to sometimes act like a mass mobilisation social movement, and other times like an insider interest group. These online campaigning organisations run multi-issue agendas, are geographically decentralised, and run sophisticated media strategies. The best known of these are MoveOn in the US, internationally focused Avaaz, and GetUp! in Australia. However, new online campaigning organisations are emerging all the time that more often than not have direct lineage through former staff and similar tactics to this first wave. These newer organisations include the UK-based 38 Degrees, SumOfUs that works on consumer issues to hold corporations accountable, and Change.Org, a for-profit organisation that hosts and develops petitions for grassroots groups. Existing civil society focused organisations are also being challenged to fundamentally change their approach, to move political tactics and communications online, and to grow their member lists. David Karpf (2012) has branded this “MoveOn Effect”, where the success of online campaigning organisations like MoveOn has fundamentally changed and disrupted the advocacy organisation scene. But how has this shift occurred? How have these new organisations succeeded in being both innovative and politically successful? One increasingly common answer is to focus on how they have developed low threshold online tactics where the risk to participants is reduced. This includes issue and campaign specific online petitions, letter writing, emails, donating money, and boycotts. The other answer is to focus more closely on the discursive tactics these organisations use in their campaigns, based on a shared commitment to a storytelling strategy, and the practical realisation of a ‘theory of change.’ That is, to ask how campaigns…

The new networks of political protest, which harness these new online technologies are often described in theoretical terms as being ‘fluid’ and ‘horizontal’, in contrast to the rigid and hierarchical structure of earlier protest organisation.

How have online technologies reconfigured collective action? It is often assumed that the rise of social networking tools, accompanied by the mass adoption of mobile devices, have strengthened the impact and broadened the reach of today’s political protests. Enabling massive self-communication allows protesters to write their own interpretation of events—free from a mass media often seen as adversarial—and emerging protests may also benefit from the cheaper, faster transmission of information and more effective mobilisation made possible by online tools such as Twitter. The new networks of political protest, which harness these new online technologies are often described in theoretical terms as being ‘fluid’ and ‘horizontal’, in contrast to the rigid and hierarchical structure of earlier protest organisation. Yet such theoretical assumptions have seldom been tested empirically. This new language of networks may be useful as a shorthand to describe protest dynamics, but does it accurately reflect how protest networks mediate communication and coordinate support? The global protests against austerity and inequality which took place on May 12, 2012 provide an interesting case study to test the structure and strength of a transnational online protest movement. The ‘indignados’ movement emerged as a response to the Spanish government’s politics of austerity in the aftermath of the global financial crisis. The movement flared in May 2011, when hundreds of thousands of protesters marched in Spanish cities, and many set up camps ahead of municipal elections a week later. These protests contributed to the emergence of the worldwide Occupy movement. After the original plan to occupy New York City’s financial district mobilised thousands of protesters in September 2011, the movement spread to other cities in the US and worldwide, including London and Frankfurt, before winding down as the camp sites were dismantled weeks later. Interest in these movements was revived, however, as the first anniversary of the ‘indignados’ protests approached in May 2012. To test whether the fluidity, horizontality and connectivity often claimed for…

We stress the importance of digital environments for providing contenders of copyright reform with a robust discursive opportunity structure.

Anti-HADOPI march in Paris, 2009. Image bykurto.

In the past few years, many governments have attempted to curb online “piracy” by enforcing harsher copyright control upon Internet users. This trend is now well documented in the academic literature, as with Jon Bright and José Agustina’s or Sebastian Haunss’ recent reviews of such developments. However, as the digital copyright control bills of the 21st century reached parliamentary floors, several of them failed to pass. Many of these legislative failures, such as the postponement of the SOPA and PIPA bills in the United States, succeeded in mobilising large audiences and received widespread media coverage. Writing about these bills and the related events that led to the demise of the similarly-intentioned Anti-Counterfeiting Treaty Agreement (ACTA), Susan Sell, a seasoned analyst of intellectual property enforcement, points to the transnational coalition of Internet users at the heart of these outcomes. As she puts it: In key respects, this is a David and Goliath story in which relatively weak activists were able to achieve surprising success against the strong. That analogy also appears in our recently published article in Policy & Internet, which focuses on the groups that fought several digital copyright control bills as they went through the European and French parliaments in 2007-2009—most notably the EU “Telecoms Package” and the French “HADOPI” laws. Like Susan Sell, our analysis shows “David” civil society groups formed by socially and technically skilled activists disrupting the work of “Goliath” coalitions of powerful actors that had previously been successful at converting the interests of the so-called “creative industries” into copyright law. To explain this process, we stress the importance of digital environments for providing contenders of copyright reform with a robust discursive opportunity structure—a space in which activist groups could defend and diffuse alternative understandings and practices of copyright control and telecommunication reform. These counter-frames and practices refer to the Internet as a public good, and make openness, sharing and creativity central features of the new…

The platform aims to create long-lasting scientific value with minimal technical entry barriers—it is valuable to have a global resource that combines photographs generated by Project Pressure in less documented areas.

Ed: Project Pressure has created a platform for crowdsourcing glacier imagery, often photographs taken by climbers and trekkers. Why are scientists interested in these images? And what’s the scientific value of the data set that’s being gathered by the platform? Klaus: Comparative photography using historical photography allows year-on-year comparisons to document glacier change. The platform aims to create long-lasting scientific value with minimal technical entry barriers—it is valuable to have a global resource that combines photographs generated by Project Pressure in less documented areas, with crowdsourced images taken by for example by climbers and trekkers, combined with archival pictures. The platform is future focused and will hopefully allow an up-to-date view on glaciers across the planet. The other ways for scientists to monitor glaciers takes a lot of time and effort; direct measurements of snow fall is a complicated, resource intensive and time-consuming process. And while glacier outlines can be traced from satellite imagery, this still needs to be done manually. Also, you can’t measure the thickness, images can be obscured by debris and cloud cover, and some areas just don’t have very many satellite fly-bys. Ed: There are estimates that the glaciers of Montana’s Glacier National Park will likely to be gone by 2020 and the Ugandan glaciers by 2025, and the Alps are rapidly turning into a region of lakes. These are the famous and very visible examples of glacier loss—what’s the scale of the missing data globally? Klaus: There’s a lot of great research being conducted in this area, however there are approximately 300,000 glaciers world wide, with huge data gaps in South America and the Himalayas for instance. Sharing of Himalayan data between Indian and Chinese scientists has been a sensitive issue, given glacier meltwater is an important strategic resource in the region. But this is a popular trekking route, and it is relatively easy to gather open-source data from the public. Furthermore, there are also…

If you have ever worried about media bias then you should really worry about the impact of translation.

As revolution spread across North Africa and the Middle East in 2011, participants and observers of the events were keen to engage via social media. However, saturation by Arab-language content demanded a new translation strategy for those outside the region to follow the information flows—and for those inside to reach beyond their domestic audience. Crowdsourcing was seen as the most efficient strategy in terms of cost and time to meet the demand, and translation applications that harnessed volunteers across the internet were integrated with nearly every type of ICT project. For example, as Steve Stottlemyre has already mentioned on this blog, translation played a part in tools like the Libya Crisis Map, and was essential for harnessing tweets from the region’s ‘voices on the ground.’ If you have ever worried about media bias then you should really worry about the impact of translation. Before the revolutions, the translation software for Egyptian Arabic was almost non-existent. Few translation applications were able to handle the different Arabic dialects or supply coding labor and capital to build something that could contend with internet blackouts. Google’s Speak to Tweet became the dominant application used in the Egyptian uprisings, delivering one homogenised source of information that fed the other sources. In 2011, this collaboration helped circumvent the problem of Internet connectivity in Egypt by allowing cellphone users to call their tweet into a voicemail to be transcribed and translated. A crowd of volunteers working for Twitter enhanced translation of Egyptian Arabic after the Tweets were first transcribed by a Mechanical Turk application trained from an initial 10 hours of speech. The unintended consequence of these crowdsourcing applications was that when the material crossed the language barrier into English, it often became inaccessible to the original contributors. Individuals on the ground essentially ceded authorship to crowds of untrained volunteer translators who stripped the information of context, and then plotted it in categories and on maps without feedback from…

Mobilisation paths are difficult to predict because they depend on the right alignment of conditions on different levels.

The communication technologies once used by rebels and protesters to gain global visibility now look burdensome and dated: much separates the once-futuristic-looking image of Subcomandante Marcos posing in the Chiapas jungle draped in electronic gear (1994) from the uprisings of the 2011 Egyptian revolution. While the only practical platform for amplifying a message was once provided by organisations, the rise of the Internet means that cross-national networks are now reachable by individuals—who are able to bypass organisations, ditch membership dues, and embrace self-organisation. As social media and mobile applications increasingly blur the distinction between public and private, ordinary citizens are becoming crucial nodes in the contemporary protest network. The personal networks that are the main channels of information flow in sites such as Facebook, Twitter and LinkedIn mean that we don’t need to actively seek out particular information; it can be served to us with no more effort than that of maintaining a connection with our contacts. News, opinions, and calls for justice are now shared and forwarded by our friends—and their friends—in a constant churn of information, all attached to familiar names and faces. Given we are more likely to pass on information if the source belongs to our social circle, this has had an important impact on the information environment within which protest movements are initiated and develop. Mobile connectivity is also important for understanding contemporary protest, given that the ubiquitous streams of synchronous information we access anywhere are shortening our reaction times. This is important, as the evolution of mass recruitments—whether they result in flash mobilisations, slow burns, or simply damp squibs—can only be properly understood if we have a handle on the distribution of reaction times within a population. The increasing integration of the mainstream media into our personal networks is also important, given that online networks (and independent platforms like Indymedia) are not the clear-cut alternative to corporate media they once were. We can now…

The Internet can facilitate the involvement of social movements in policymaking processes, but also constitute in itself the object of contentious politics.

Research has disproved the notion held by political elites—and some researchers—that collective action resides outside of policy-making processes, and is limited in generating a response from government. The Internet can facilitate the involvement of social movements in policymaking processes, but also constitute in itself the object of contentious politics. Most research on online mobilisations focuses on the Internet as a tool for campaigning and for challenging decision-makers at the national and international level. Meanwhile, less attention is paid on the fact that the Internet has raised new issues for the policy making agenda around which activists are mobilising, such as issues related to internet governance, online freedom of expression, digital privacy or copyright. Contemporary social movements serve as indicators of new core challenges within society, and can thus constitute an enriching resource for the policy debate arena, particularly with regards to the urgent issues raised by the fast development of the Internet. The literature on social movements is rich in examples of campaigns that have successfully influenced public policy. Classic works have proved how major reforms can start as a consequence of civic mobilisations, and the history provides evidence of the influence of collective action within policy debates on environmental, national security, and peace issues. However, as mentioned above and argued by Giugni (2004), social movement research has traditionally paid more attention to the process rather than the outcomes of mobilisations. The difficulty of identifying the consequences of collective action and the factors that contribute to its success may lie behind this tendency. As Gamson (1975) argues, the notion of success is elusive and can be most usefully defined with reference to a set of outcomes; these may include the new advantages gained by the group’s beneficiaries after a challenge with targets, or they may refer to the status of the challenging group and its legitimacy. As for the factors determining success, some scholars believe that collective action is likely to…

The internet has provided citizens with a greater capacity for coordination and mobilisation, which can strengthen their voice and representation in the policy agenda.

The Internet has multiplied the platforms available to influence public opinion and policy making. It has also provided citizens with a greater capacity for coordination and mobilisation, which can strengthen their voice and representation in the policy agenda. As waves of protest sweep both authoritarian regimes and liberal democracies, this rapidly developing field calls for more detailed enquiry. However, research exploring the relationship between online mobilisation and policy change is still limited. This special issue of ‘Policy and Internet’ addresses this gap through a variety of perspectives. Contributions to this issue view the Internet both as a tool that allows citizens to influence policy making, and as an object of new policies and regulations, such as data retention, privacy, and copyright laws, around which citizens are mobilising. Together, these articles offer a comprehensive empirical account of the interface between online collective action and policy making. Within this framework, the first article in this issue, “Networked Collective Action and the Institutionalized Policy Debate: Bringing Cyberactivism to the Policy Arena?” by Stefania Milan and Arne Hintz (2013), looks at the Internet as both a tool of collective action and an object of policy. The authors provide a comprehensive overview of how computer-mediated communication creates not only new forms of organisational structure for collective action, but also new contentious policy fields. By focusing on what the authors define as ‘techie activists,’ Milan and Hintz explore how new grassroots actors participate in policy debates around the governance of the Internet at different levels. This article provides empirical evidence to what Kriesi et al. (1995) defines as “windows of opportunities” for collective action to contribute to the policy debate around this new space of contentious politics. Milan and Hintz demonstrate how this has happened from the first World Summit of Information Society (WSIS) in 2003 to more recent debates about Internet regulation. Yana Breindl and François Briatte’s (2013) article “Digital Protest Skills and Online Activism Against…

While many people continued to contribute conventional humanitarian information to the map, the sudden shift toward information that could aid international military intervention was unmistakable.

The Middle East has recently witnessed a series of popular uprisings against autocratic rulers. In mid-January 2011, Tunisian President Zine El Abidine Ben Ali fled his country, and just four weeks later, protesters overthrew the regime of Egyptian President Hosni Mubarak. Yemen’s government was also overthrown in 2011, and Morocco, Jordan, and Oman saw significant governmental reforms leading, if only modestly, toward the implementation of additional civil liberties. Protesters in Libya called for their own ‘day of rage’ on February 17, 2011, marked by violent protests in several major cities, including the capitol Tripoli. As they transformed from ‘protestors’ to ‘Opposition forces’ they began pushing information onto Twitter, Facebook, and YouTube, reporting their firsthand experiences of what had turned into a civil war virtually overnight. The evolving humanitarian crisis prompted the United Nations to request the creation of the Libya Crisis Map, which was made public on March 6, 2011. Other, more focused crisis maps followed, and were widely distributed on Twitter. While the map was initially populated with humanitarian information pulled from the media and online social networks, as the imposition of an internationally enforced No Fly Zone (NFZ) over Libya became imminent, information began to appear on it that appeared to be of a tactical military nature. While many people continued to contribute conventional humanitarian information to the map, the sudden shift toward information that could aid international military intervention was unmistakable. How useful was this information, though? Agencies in the U.S. Intelligence Community convert raw data into useable information (incorporated into finished intelligence) by utilising some form of the Intelligence Process. As outlined in the U.S. military’s joint intelligence manual, this consists of six interrelated steps all centred on a specific mission. It is interesting that many Twitter users, though perhaps unaware of the intelligence process, replicated each step during the Libyan civil war; producing finished intelligence adequate for consumption by NATO commanders and rebel leadership. It…