Reposted from The Conversation. If you heard that a group of people were creating, editing, and maintaining Wikipedia articles related to brands, firms and individuals, you could point out, correctly, that this is the entire point of Wikipedia. It is, after all, the “encyclopedia that anyone can edit”. But a group has been creating and editing articles for money. Wikipedia administrators banned more than 300 suspect accounts involved, but those behind the ring are still unknown. For most Wikipedians, the editors and experts who volunteer their time and effort to develop and maintain the world’s largest encyclopedia for free, this is completely unacceptable. However, what the group was doing was not illegal—although it is prohibited by Wikipedia’s policies—and as it’s extremely hard to detect it’s difficult to stamp out entirely. Conflicts of interest in those editing articles has been part of Wikipedia from the beginning. In the early days, a few of the editors making the most contributions wanted a personal Wikipedia entry, at least as a reward for their contribution to the project. Of course most of these were promptly deleted by the rest of the community for not meeting the notability criteria. As Wikipedia grew and became the number one source of free-to-access information about everything, so Wikipedia entries rose up search engines rankings. Being well-represented on Wikipedia became important for any nation, organisation, firm, political party, entrepreneur, musician, and even scientists. Wikipedians have strived to prohibit self-serving editing, due to the inherent bias that this would introduce. At the same time, “organised” problematic editing developed despite their best efforts. The glossy sheen of public relations The first time I learned of non-Wikipedians taking an organised approach to editing articles I was attending a lecture by an “online reputation manager” in 2012. I didn’t know of her, so I pulled up her Wikipedia entry. It was readily apparent that the article was filled with only positive things. So I did a bit of research about…
That Wikipedia is used for less-than scrupulously neutral purposes shouldn’t surprise us – our lack of critical eye that’s the real problem.