Examining the data-driven value chains that are changing Rwanda’s tea sector

by Chris Foster 16/02/2015

What role is new Internet connectivity playing in changing these sectors—which are often seen as slow to adopt new technologies?

by Chris Foster 16/02/2015

Behind the material movement that takes tea from the slopes of Rwanda’s ‘thousand hills’ to a box on a shelf in Tesco, is a growing set of less visible digital data flows. Image by pasunejen.

Production of export commodity goods like tea, coffee and chocolate is an important contributor to economies in Africa. Producers sell their goods into international markets, with the final products being sold in supermarkets, here in the UK and throughout the world. So what role is new Internet connectivity playing in changing these sectors—which are often seen as slow to adopt new technologies? As part of our work examining the impacts of growing Internet connectivity and new digital ICTs in East Africa we explored uses of the Internet and ICTs in the tea sector in Rwanda. Tea is a sector with well-established practices and relations in the region, so we were curious if ICT might be changing it. Of course, one cannot ignore the movements of material goods when you research the tea sector. Tea is Rwanda’s main export by value, and in 2012 it moved over 21,000 tonnes of tea, accruing around $56m in value. During our fieldwork we interviewed cooperatives in remote offices surrounded by tea plantations in the temperate Southern highlands, tea processors in noisy tea factories heavy with the overpowering smell of fermenting tea leaves, and tea buyers and sellers surrounded by corridors piled high with sacks of tea. But behind the material movement that takes tea from the slopes of Rwanda’s ‘thousand hills’ to a box on a shelf in Tesco, is a growing set of less visible digital data flows. Whilst the adoption of digital technologies is not comprehensive in the Rwandan tea sector (with, for example, very low Internet use among tea growers), we did find growing use of the Internet and ICTs. More importantly, where they were present, digital flows of information (such as tea-batch tracking, logistics and sales prices) were increasingly important to the ability of firms to improve production and ultimately to increase their profit share from tea. We have termed this a ‘data-driven value chain’ to highlight that these new…

Development

Why haven’t digital platforms transformed firms in developing countries? The Rwandan tourism sector explored

by Chris Foster 10/02/2015

Have Rwandan firms been able to access online platforms? What impact has access to these platforms had on firms?

by Chris Foster 10/02/2015

Tourism is becoming an increasingly important contributor to Rwanda’s economy. Image of Homo sapiens and Gorilla beringei beringei meeting in Rwanda's Volcanoes National Park by Andries3.

One of the great hopes for new Internet connectivity in the developing world is that it will allow those in developing countries who offer products and services to link to and profit from global customers. With the landing of undersea Internet infrastructure in East Africa, there have been hopes that as firms begin to use the Internet more extensively that improved links to markets will positively impact them. Central to enabling new customer transactions is the emergence of platforms—digital services, websites and online exchanges—that allow more direct customer-producer interactions to occur. As part of our work exploring the impacts of growing internet connectivity and digital ICTs in East Africa, we wanted to explore how digital platforms were affecting Rwandan firms. Have Rwandan firms been able to access online platforms? What impact has access to these platforms had on firms? Tourism is becoming an increasingly important contributor to Rwanda’s economy, with 3.1% direct contribution to GDP, and representing 7% of employment. Tourism is typically focused on affluent international tourists who come to explore the wildlife of the country, most notably as the most accessible location to see the mountain gorilla. Rwandan policy makers see tourism as a potential area for expansion, and new connectivity could be one key driver in making the country more accessible to customers. Tourist service providers in Rwanda have a very high Internet adoption, and even the smallest hotel or tour agency is likely to have at least one mobile Internet-connected laptop. Many of the global platforms also have a presence in the region: online travel agents such as Expedia and Hotels.com work with Rwandan hotels, common social media used by tourists such as TripAdvisor and Facebook are also well-known, and firms have been encouraged by the government to integrate into payment platforms like Visa. So, in the case of Rwandan tourism, Internet connectivity, Internet access and sector-wide platforms are certainly available for tourism firms. During our…

Development, Mapping

What explains the worldwide patterns in user-generated geographical content?

by Mark Graham 08/09/2014

As geographic content and geospatial information becomes increasingly integral to our everyday lives, places that are left off the ‘map of knowledge’ will be absent from our understanding of the world.

by Mark Graham 08/09/2014

The geographies of codified knowledge have always been uneven, affording some people and places greater voice and visibility than others. While the rise of the geosocial Web seemed to promise a greater diversity of voices, opinions, and narratives about places, many regions remain largely absent from the websites and services that represent them to the rest of the world. These highly uneven geographies of codified information matter because they shape what is known and what can be known. As geographic content and geospatial information becomes increasingly integral to our everyday lives, places that are left off the ‘map of knowledge’ will be absent from our understanding of, and interaction with, the world. We know that Wikipedia is important to the construction of geographical imaginations of place, and that it has immense power to augment our spatial understandings and interactions (Graham et al. 2013). In other words, the presences and absences in Wikipedia matter. If a person’s primary free source of information about the world is the Persian or Arabic or Hebrew Wikipedia, then the world will look fundamentally different from the world presented through the lens of the English Wikipedia. The capacity to represent oneself to outsiders is especially important in those parts of the world that are characterised by highly uneven power relationships: Brunn and Wilson (2013) and Graham and Zook (2013) have already demonstrated the power of geospatial content to reinforce power in a South African township and Jerusalem, respectively. Until now, there has been no large-scale empirical analysis of the factors that explain information geographies at the global scale; this is something we have aimed to address in this research project on Mapping and measuring local knowledge production and representation in the Middle East and North Africa. Using regression models of geolocated Wikipedia data we have identified what are likely to be the necessary conditions for representation at the country level, and have also identified the outliers,…

Development, Mapping

What is stopping greater representation of the MENA region?

by Mark Graham 06/08/2014

Negotiating the wider politics of Wikipedia can be a daunting task, particularly when in it comes to content about the MENA region.

by Mark Graham 06/08/2014

Wikipedia has famously been described as a project that “ works great in practice and terrible in theory”. One of the ways in which it succeeds is through its extensive consensus-based governance structure. While this has led to spectacular success—over 4.5 million articles in the English Wikipedia alone—the governance structure is neither obvious nor immediately accessible, and can present a barrier for those seeking entry. Editing Wikipedia can be a tough challenge—an often draining and frustrating task, involving heated disputes and arguments where it is often the most tenacious, belligerent, or connected editor who wins out in the end. Broadband access and literacy are not the only pre-conditions for editing Wikipedia; ‘digital literacy’ is also crucial. This includes the ability to obtain and critically evaluate online sources, locate Wikipedia’s editorial and governance policies, master Wiki syntax, and confidently articulate and assert one’s views about an article or topic. Experienced editors know how to negotiate the rules, build a consensus with some editors to block others, and how to influence administrators during dispute resolution. This strict adherence to the word (if not the spirit) of Wikipedia’s ‘law’ can lead to marginalization or exclusion of particular content, particularly when editors are scared off by unruly mobs who ‘weaponise’ policies to fit a specific agenda. Governing such a vast collaborative platform as Wikipedia obviously presents a difficult balancing act between being open enough to attract volume of contributions, and moderated enough to ensure their quality. Many editors consider Wikipedia’s governance structure (which varies significantly between the different language versions) essential to ensuring the quality of its content, even if it means that certain editors can (for example) arbitrarily ban other users, lock down certain articles, and exclude moderate points of view. One of the editors we spoke to noted that: “A number of articles I have edited with quality sources, have been subjected to editors cutting information that doesn’t fit their ideas […]…

Development, Mapping

How well represented is the MENA region in Wikipedia?

by Mark Graham 22/07/2014

There are more Wikipedia articles in English than Arabic about almost every Arabic speaking country in the Middle East.

by Mark Graham 22/07/2014

Image of rock paintings in the Tadrart Acacus region of Libya by Luca Galuzzi.

Wikipedia is often seen to be both an enabler and an equaliser. Every day hundreds of thousands of people collaborate on an (encyclopaedic) range of topics; writing, editing and discussing articles, and uploading images and video content. This structural openness combined with Wikipedia’s tremendous visibility has led some commentators to highlight it as “a technology to equalise the opportunity that people have to access and participate in the construction of knowledge and culture, regardless of their geographic placing” (Lessig 2003). However, despite Wikipedia’s openness, there are also fears that the platform is simply reproducing worldviews and knowledge created in the Global North at the expense of Southern viewpoints (Graham 2011; Ford 2011). Indeed, there are indications that global coverage in the encyclopaedia is far from ‘equal’, with some parts of the world heavily represented on the platform, and others largely left out (Hecht and Gergle 2009; Graham 2011, 2013, 2014). These second-generation digital divides are not merely divides of Internet access (so discussed in the late 1990s), but gaps in representation and participation (Hargittai and Walejko 2008). Whereas most Wikipedia articles written about most European and East Asian countries are written in their dominant languages, for much of the Global South we see a dominance of articles written in English. These geographic differences in the coverage of different language versions of Wikipedia matter, because fundamentally different narratives can be (and are) created about places and topics in different languages (Graham and Zook 2013; Graham 2014). If we undertake a ‘global analysis’ of this pattern by examining the number of geocoded articles (ie about a specific place) across Wikipedia’s main language versions (Figure 1), the first thing we can observe is the incredible human effort that has gone into describing ‘place’ in Wikipedia. The second is the clear and highly uneven geography of information, with Europe and North America home to 84% of all geolocated articles. Almost all of Africa is…

Development, Mapping

The sum of (some) human knowledge: Wikipedia and representation in the Arab World

by Mark Graham 14/07/2014

Arabic is one of the least represented major world languages on Wikipedia: few languages have more speakers and fewer articles than Arabic.

by Mark Graham 14/07/2014

Image of the Umayyad Mosque (Damascus) by Travel Aficionado

Wikipedia currently contains over 9 million articles in 272 languages, far surpassing any other publicly available information repository. Being the first point of contact for most general topics (therefore an effective site for framing any subsequent representations) it is an important platform from which we can learn whether the Internet facilitates increased open participation across cultures—or reinforces existing global hierarchies and power dynamics. Because the underlying political, geographic and social structures of Wikipedia are hidden from users, and because there have not been any large scale studies of the geography of these structures and their relationship to online participation, entire groups of people (and regions) may be marginalised without their knowledge. This process is important to understand, for the simple reason that Wikipedia content has begun to form a central part of services offered elsewhere on the Internet. When you look for information about a place on Facebook, the description of that place (including its geographic coordinates) comes from Wikipedia. If you want to “check in” to a museum in Doha to signify you were there to their friends, the place you check in to was created with Wikipedia data. When you Google “House of Saud” you are presented not only with a list of links (with Wikipedia at the top) but also with a special ‘card’ summarising the House. This data comes from Wikipedia. When you look for people or places, Google now has these terms inside its ‘knowledge graph’, a network of related concepts with data coming directly from Wikipedia. Similarly, on Google maps, Wikipedia descriptions for landmarks are presented as part of the default information. Ironically, Wikipedia editorship is actually on a slow and steady decline, even as its content and readership increases year on year. Since 2007 and the introduction of significant devolution of administrative powers to volunteers, Wikipedia has not been able to effectively retain newcomers, something which has been noted as a concern by…

Development, Interviews

The economic expectations and potentials of broadband Internet in East Africa

by David Sutcliffe 13/03/2014

Were firms adopting internet, as it became cheaper? Had this new connectivity had the effects that were anticipated, or was it purely hype?

by David Sutcliffe 13/03/2014

Ed: There has a lot of excitement about the potential of increased connectivity in the region: where did this come from? And what sort of benefits were promised? Chris: Yes, at the end of the 2000s when the first fibre cables landed in East Africa, there was much anticipation about what this new connectivity would mean for the region. I remember I was in Tanzania at the time, and people were very excited about this development—being tired of the slow and expensive satellite connections where even simple websites could take a minute to load. The perception, both in the international press and from East African politicians was that the cables would be a game changer. Firms would be able to market and sell more directly to customers and reduce inefficient ‘intermediaries’. Connectivity would allow new types of digital-driven business, and it would provide opportunity for small and medium firms to become part of the global economy. We wanted to revisit this discussion. Were firms adopting internet, as it became cheaper? Had this new connectivity had the effects that were anticipated, or was it purely hype? Ed: So what is the current level and quality of broadband access in Rwanda? ie how connected are people on the ground? Chris: Internet access has greatly improved over the previous few years, and the costs of bandwidth have declined markedly. The government has installed a ‘backbone’ fibre network and in the private sector there has also been a growth in the number of firms providing Internet service. There are still some problems though. Prices are still are quite high, particularly for dedicated broadband connections, and in the industries we looked at (tea and tourism) many firms couldn’t afford it. Secondly, we heard a lot of complaints that lower bandwidth connections—WiMax and mobile internet—are unreliable and become saturated at peak times. So, Rwanda has come a long way, but we expect there will be more…

Development, Mapping, Methods, Social Data Science

Who represents the Arab world online?

by Mark Graham 01/10/2013

The Middle East and North Africa are relatively under-represented in Wikipedia. Even after accounting for factors like population, Internet access, and literacy, we still see less contact than would be expected.

by Mark Graham 01/10/2013

Editors from all over the world have played some part in writing about Egypt; in fact, only 13% of all edits actually originate in the country (38% are from the US). More: Who edits Wikipedia? by Mark Graham. Ed: In basic terms, what patterns of ‘information geography’ are you seeing in the region? Mark: The first pattern that we see is that the Middle East and North Africa are relatively under-represented in Wikipedia. Even after accounting for factors like population, Internet access, and literacy, we still see less contact than would be expected. Second, of the content that exists, a lot of it is in European and French rather than in Arabic (or Farsi or Hebrew). In other words, there is even less in local languages. And finally, if we look at contributions (or edits), not only do we also see a relatively small number of edits originating in the region, but many of those edits are being used to write about other parts of the word rather than their own region. What this broadly seems to suggest is that the participatory potentials of Wikipedia aren’t yet being harnessed in order to even out the differences between the world’s informational cores and peripheries. Ed: How closely do these online patterns in representation correlate with regional (offline) patterns in income, education, language, access to technology (etc.) Can you map one to the other? Mark: Population and broadband availability alone explain a lot of the variance that we see. Other factors like income and education also play a role, but it is population and broadband that have the greatest explanatory power here. Interestingly, it is most countries in the MENA region that fail to fit well to those predictors. Ed: How much do you think these patterns result from the systematic imposition of a particular view point—such as official editorial policies—as opposed to the (emergent) outcome of lots of users and editors…