campaigning

Discussing the digitally crowdsourced law for same-sex marriage that was passed in Finland and analysing how the campaign created practices that affect democratic citizenship.

There is much discussion about a perceived “legitimacy crisis” in democracy. In his article The Rise of the Mediating Citizen: Time, Space, and Citizenship in the Crowdsourcing of Finnish Legislation, Taneli Heikka (University of Jyväskylä) discusses the digitally crowdsourced law for same-sex marriage that was passed in Finland in 2014, analysing how the campaign used new digital tools and created practices that affect democratic citizenship and power making. Ed: There is much discussion about a perceived “legitimacy crisis” in democracy. For example, less than half of the Finnish electorate under 40 choose to vote. In your article you argue that Finland’s 2012 Citizens’ Initiative Act aimed to address this problem by allowing for the crowdsourcing of ideas for new legislation. How common is this idea? (And indeed, how successful?) Taneli: The idea that digital participation could counter the “legitimacy crisis” is a fairly common one. Digital utopians have nurtured that idea from the early years of the internet, and have often been disappointed. A couple of things stand out in the Finnish experiment that make it worth a closer look. First, the digital crowdsourcing system with strong digital identification is a reliable and potentially viral campaigning tool. Most civic initiative systems I have encountered rely on manual or otherwise cumbersome, and less reliable, signature collection methods. Second, in the Finnish model, initiatives that break the threshold of 50,000 names must be treated in the Parliament equally to an initiative from a group of MPs. This gives the initiative constitutional and political weight. Ed: The Act led to the passage of Finland’s first equal marriage law in 2014. In this case, online platforms were created for collecting signatures as well as drafting legislation. An NGO created a well-used platform, but it subsequently had to shut it down because it couldn’t afford the electronic signature system. Crowds are great, but not a silver bullet if something as prosaic as authentication is impossible. Where should the…

The Oxford Internet Institute undertook some live analysis of social media data over the night of the 2015 UK General Election.

The Oxford Internet Institute undertook some live analysis of social media data over the night of the 2015 UK General Election. See more photos from the OII's election night party, or read about the data hack

‘Congratulations to my friend @Messina2012 on his role in the resounding Conservative victory in Britain’ tweeted David Axelrod, campaign advisor to Miliband, to his former colleague Jim Messina, Cameron’s strategy adviser, on May 8th. The former was Obama’s communications director and the latter campaign manager of Obama’s 2012 campaign. Along with other consultants and advisors and large-scale data management platforms from Obama’s hugely successful digital campaigns, Conservative and Labour used an arsenal of social media and digital tools to interact with voters throughout, as did all the parties competing for seats in the 2015 election. The parties ran very different kinds of digital campaigns. The Conservatives used advanced data science techniques borrowed from the US campaigns to understand how their policy announcements were being received and to target groups of individuals. They spent ten times as much as Labour on Facebook, using ads targeted at Facebook users according to their activities on the platform, geo-location and demographics. This was a top down strategy that involved working out was happening on social media and responding with targeted advertising, particularly for marginal seats. It was supplemented by the mainstream media, such as the Telegraph for example, which contacted its database of readers and subscribers to services such as Telegraph Money, urging them to vote Conservative. As Andrew Cooper tweeted after the election, ‘Big data, micro-targeting and social media campaigns just thrashed “5 million conversations” and “community organising”’. He has a point. Labour took a different approach to social media. Widely acknowledged to have the most boots on the real ground, knocking on doors, they took a similar ‘ground war’ approach to social media in local campaigns. Our own analysis at the Oxford Internet Institute shows that of the 450K tweets sent by candidates of the six largest parties in the month leading up to the general election, Labour party candidates sent over 120,000 while the Conservatives sent only 80,000, no more than…

Twitter’s connections tend to be less about strong social relationships and more about connecting with people for the purposes of commenting and information sharing.

Twitter has exploded in recent years, now boasting half a billion registered users. Like blogs and the world’s largest social networking platform, Facebook, Twitter has actively been used for political discourse during the past few elections in the US, Canada, and elsewhere but it differs from them in a number of significant ways. Twitter’s connections tend to be less about strong social relationships (such as those between close friends or family members), and more about connecting with people for the purposes of commenting and information sharing. Twitter also provides a steady torrent of updates and resources from individuals, celebrities, media outlets, and any other organisation seeking to inform the world as to its views and actions. This may well make Twitter particularly well suited to political debate and activity. Yet important questions emerge in terms of the patterns of conduct and engagement. Chief among them: are users mainly seeking to reinforce their own viewpoints and link with likeminded persons, or is there a basis for widening and thoughtful exposure to a variety of perspectives that may improve the collective intelligence of the citizenry as a result? Conflict and Polarisation Political polarisation often occurs in a so-called ‘echo chamber’ environment, in which individuals are exposed to only information and communities that support their own viewpoints, while ignoring opposing perspectives and insights. In such isolating and self-reinforcing conditions, ideas can become more engrained and extreme due to lack of contact with contradictory views and the exchanges that could ensue as a result. On the web, political polarisation has been found among political blogs, for instance. American researchers have found that liberal and conservative bloggers in the US tend to link to other bloggers who share their political ideology. For Kingwell, a prominent Canadian philosopher, the resulting dynamic is one that can be characterised by a decline in civility and a lessening ability for political compromise to take hold. He laments the emergence…

Is an action only ‘political’ if it takes place in the mainstream political arena; involving government, politicians or voting?

Following a furious public backlash in 2011, the UK government abandoned plans to sell off 258,000 hectares of state-owned woodland. The public forest campaign by 38 Degrees gathered over half a million signatures.

How do we define political participation? What does it mean to say an action is ‘political’? Is an action only ‘political’ if it takes place in the mainstream political arena; involving government, politicians or voting? Or is political participation something that we find in the most unassuming of places, in sports, home and work? This question, ‘what is politics’ is one that political scientists seem to have a lot of trouble dealing with, and with good reason. If we use an arena definition of politics, then we marginalise the politics of the everyday; the forms of participation and expression that develop between the cracks, through need and ingenuity. However, if we broaden our approach as so to adopt what is usually termed a process definition, then everything can become political. The problem here is that saying that everything is political is akin to saying nothing is political, and that doesn’t help anyone. Over the years, this debate has plodded steadily along, with scholars on both ends of the spectrum fighting furiously to establish a working understanding. Then, the Internet came along and drew up new battle lines. The Internet is at its best when it provides a home for the disenfranchised, an environment where like-minded individuals can wipe free the dust of societal disassociation and connect and share content. However, the Internet brought with it a shift in power, particularly in how individuals conceptualised society and their role within it. The Internet, in addition to this role, provided a plethora of new and customisable modes of political participation. From the onset, a lot of these new forms of engagement were extensions of existing forms, broadening the everyday citizen’s participatory repertoire. There was a move from voting to e-voting, petitions to e-petitions, face-to-face communities to online communities; the Internet took what was already there and streamlined it, removing those pesky elements of time, space and identity. Yet, as the Internet continues…

It is simply not possible to consider public policy today without some regard for the intertwining of information technologies with everyday life and society.

We can't understand, analyse or make public policy without understanding the technological, social and economic shifts associated with the Internet. Image from the (post-PRISM) "Stop Watching Us" Berlin Demonstration (2013) by mw238.

In the journal’s inaugural issue, founding Editor-in-Chief Helen Margetts outlined what are essentially two central premises behind Policy & Internet’s launch. The first is that “we cannot understand, analyse or make public policy without understanding the technological, social and economic shifts associated with the Internet” (Margetts 2009, 1). It is simply not possible to consider public policy today without some regard for the intertwining of information technologies with everyday life and society. The second premise is that the rise of the Internet is associated with shifts in how policy itself is made. In particular, she proposed that impacts of Internet adoption would be felt in the tools through which policies are effected, and the values that policy processes embody. The purpose of the Policy and Internet journal was to take up these two challenges: the public policy implications of Internet-related social change, and Internet-related changes in policy processes themselves. In recognition of the inherently multi-disciplinary nature of policy research, the journal is designed to act as a meeting place for all kinds of disciplinary and methodological approaches. Helen predicted that methodological approaches based on large-scale transactional data, network analysis, and experimentation would turn out to be particularly important for policy and Internet studies. Driving the advancement of these methods was therefore the journal’s third purpose. Today, the journal has reached a significant milestone: over one hundred high-quality peer-reviewed articles published. This seems an opportune moment to take stock of what kind of research we have published in practice, and see how it stacks up against the original vision. At the most general level, the journal’s articles fall into three broad categories: the Internet and public policy (48 articles), the Internet and policy processes (51 articles), and discussion of novel methodologies (10 articles). The first of these categories, “the Internet and public policy,” can be further broken down into a number of subcategories. One of the most prominent of these streams…

Social media monitoring, which in theory can extract information from tweets and Facebook posts and quantify positive and negative public reactions to people, policies and events has an obvious utility for politicians seeking office.

GOP presidential nominee Mitt Romney, centre, waving to crowd, after delivering his acceptance speech on the final night of the 2012 Republican National Convention. Image by NewsHour.

Recently, there has been a lot of interest in the potential of social media as a means to understand public opinion. Driven by an interest in the potential of so-called “big data”, this development has been fuelled by a number of trends. Governments have been keen to create techniques for what they term “horizon scanning”, which broadly means searching for the indications of emerging crises (such as runs on banks or emerging natural disasters) online, and reacting before the problem really develops. Governments around the world are already committing massive resources to developing these techniques. In the private sector, big companies’ interest in brand management has fitted neatly with the potential of social media monitoring. A number of specialised consultancies now claim to be able to monitor and quantify reactions to products, interactions or bad publicity in real time. It should therefore come as little surprise that, like other research methods before, these new techniques are now crossing over into the competitive political space. Social media monitoring, which in theory can extract information from tweets and Facebook posts and quantify positive and negative public reactions to people, policies and events has an obvious utility for politicians seeking office. Broadly, the process works like this: vast datasets relating to an election, often running into millions of items, are gathered from social media sites such as Twitter. These data are then analysed using natural language processing software, which automatically identifies qualities relating to candidates or policies and attributes a positive or negative sentiment to each item. Finally, these sentiments and other properties mined from the text are totalised, to produce an overall figure for public reaction on social media. These techniques have already been employed by the mainstream media to report on the 2010 British general election (when the country had its first leaders debate, an event ripe for this kind of research) and also in the 2012 US presidential election. This…

Existing civil society focused organisations are also being challenged to fundamentally change their approach, to move political tactics and communications online, and to grow their member lists.

Online campaigning organisations are on the rise. They have captured the imagination of citizens and scholars alike with their ability to use rapid response tactics to engage with public policy debate and mobilise citizens. Early on Andrew Chadwick (2007) labeled these new campaign organisations as ‘hybrids’: using both online and offline political action strategies, as well as intentionally switching repertoires to sometimes act like a mass mobilisation social movement, and other times like an insider interest group. These online campaigning organisations run multi-issue agendas, are geographically decentralised, and run sophisticated media strategies. The best known of these are MoveOn in the US, internationally focused Avaaz, and GetUp! in Australia. However, new online campaigning organisations are emerging all the time that more often than not have direct lineage through former staff and similar tactics to this first wave. These newer organisations include the UK-based 38 Degrees, SumOfUs that works on consumer issues to hold corporations accountable, and Change.Org, a for-profit organisation that hosts and develops petitions for grassroots groups. Existing civil society focused organisations are also being challenged to fundamentally change their approach, to move political tactics and communications online, and to grow their member lists. David Karpf (2012) has branded this “MoveOn Effect”, where the success of online campaigning organisations like MoveOn has fundamentally changed and disrupted the advocacy organisation scene. But how has this shift occurred? How have these new organisations succeeded in being both innovative and politically successful? One increasingly common answer is to focus on how they have developed low threshold online tactics where the risk to participants is reduced. This includes issue and campaign specific online petitions, letter writing, emails, donating money, and boycotts. The other answer is to focus more closely on the discursive tactics these organisations use in their campaigns, based on a shared commitment to a storytelling strategy, and the practical realisation of a ‘theory of change.’ That is, to ask how campaigns…

Investigating the relationship between Internet-based applications and data and the policy process.

We are pleased to present the combined third and fourth issue of Volume 4 of Policy and Internet. It contains eleven articles, each of which investigates the relationship between Internet-based applications and data and the policy process. The papers have been grouped into the broad themes of policy, government, representation, and activism. POLICY: In December 2011, the European Parliament Directive on Combating the Sexual Abuse, Sexual Exploitation of Children and Child Pornography was adopted. The directive’s much-debated Article 25 requires Member States to ensure the prompt removal of child pornography websites hosted in their territory and to endeavor to obtain the removal of such websites hosted outside their territory. Member States are also given the option to block access to such websites to users within their territory. Both these policy choices have been highly controversial and much debated; Karel Demeyer, Eva Lievens, and Jos Dumortie analyse the technical and legal means of blocking and removing illegal child sexual content from the Internet, clarifying the advantages and drawbacks of the various policy options. Another issue of jurisdiction surrounds government use of cloud services. While cloud services promise to render government service delivery more effective and efficient, they are also potentially stateless, triggering government concern over data sovereignty. Kristina Irion explores these issues, tracing the evolution of individual national strategies and international policy on data sovereignty. She concludes that data sovereignty presents national governments with a legal risk that can’t be addressed through technology or contractual arrangements alone, and recommends that governments retain sovereignty over their information. While the Internet allows unprecedented freedom of expression, it also facilitates anonymity and facelessness, increasing the possibility of damage caused by harmful online behaviour, including online bullying. Myoung-Jin Lee, Yu Jung Choi, and Setbyol Choi investigate the discourse surrounding the introduction of the Korean Government’s “Verification of Identity” policy, which aimed to foster a more responsible Internet culture by mandating registration of a user’s real…

We are pleased to present five articles focusing on substantive public policy issues arising from widespread use of the Internet.

Welcome to the third issue of Policy & Internet for 2010. We are pleased to present five articles focusing on substantive public policy issues arising from widespread use of the Internet: regulation of trade in virtual goods; development of electronic government in Korea; online policy discourse in UK elections; regulatory models for broadband technologies in the US; and alternative governance frameworks for open ICT standards. Three of the articles are the first to be published from the highly successful conference ‘Internet, Politics and Policy’ held by the journal in Oxford, 16th-17th September 2010. You may access any of the articles below at no charge. Helen Margetts: Editorial Vili Lehdonvirta and Perttu Virtanen: A New Frontier in Digital Content Policy: Case Studies in the Regulation of Virtual Goods and Artificial Scarcity Joon Hyoung Lim: Digital Divides in Urban E-Government in South Korea: Exploring Differences in Municipalities’ Use of the Internet for Environmental Governance Darren G. Lilleker and Nigel A. Jackson: Towards a More Participatory Style of Election Campaigning: The Impact of Web 2.0 on the UK 2010 General Election Michael J. Santorelli: Regulatory Federalism in the Age of Broadband: A U.S. Perspective Laura DeNardis: E-Governance Policies for Interoperability and Open Standards

Drawing attention to the fact that the 2010 UK General Election was dominated not by the Internet but by a very traditional media instead, namely the TV debates of party leaders.

The first day of the conference found an end in style with a well-received reception at Oxford’s fine Divinity Schools. Day Two of the conference kicked off with panels on “Mobilisation and Agenda Setting”,”Virtual Goods” and “Comparative Campaigning”.  ICTlogy has been busy summarising some of the panels at the conference including this morning one’s with some interesting contributions on comparative campaigning. The second round of panels included a number of scientific approaches to the role of the Internet for the recent UK election: Gibson, Cantijoch and Ward in their analysis of the UK Elections drew attention to the fact that the 2010 UK General Election was dominated not by the Internet but by a very traditional media instead, namely the TV debates of party leaders. Importantly, they suggest to treat eParticipation as a multi-dimensional concept, ie. distinguish different forms of eParticipation with differing degrees of involvement, in fact in much the same way as we have come to treat traditional forms of participation. Anstead and Jensen aimed to trace distinctions in election campaigning between the national and the local level. They have found evidence that online campaigns are both decentralised (little mention of national campaigns) and localised (emphasizing horizontal links with the community). Lilleker and Jackson looked at how much party websites did encourage participation. They found that first and foremost, parties are about promoting their personnel and are rather cautious in engaging in any interactive communication. Most efforts were aimed at the campaign and not about getting input into policy. Even though there were more Web 2.0 features in use than in previous years, participation was low. Sudulich and Wall were interested in the uptake of online campaigning (campaign website, Facebook profile) by election candidates. They take into account a range of factors including bookmakers odds for candidates but found little explanatory effects overall.