social networks

Scholarly interest in online activism has grown with its use. Do social media really challenge traditional politics?

Thousands of protesters in Tahrir Square, Cairo, on Friday May 13, 2011. Image by Hossam el-Hamalawy.

Online activism has become increasingly visible, with social media platforms being used to express protest and dissent from the Arab Spring to #MeToo. Scholarly interest in online activism has grown with its use, together with disagreement about its impact. Do social media really challenge traditional politics? Some claim that social media have had a profound and positive effect on modern protest — the speed of information sharing making online networks highly effective in building revolutionary movements. Others argue that this activity is merely symbolic: online activism has little or no impact, dilutes offline activism, and weakens social movements. Given online activity doesn’t involve the degree of risk, trust, or effort required on the ground, they argue that it can’t be considered to be “real” activism. In this view, the Arab Spring wasn’t simply a series of “Twitter revolutions”. Despite much work on offline social movements and coalition building, few studies have used social network analysis to examine the influence of brokers of online activists (i.e. those who act as a bridge between different ideological groups), or their role in information diffusion across a network. In her Policy & Internet article “Brokerage Roles and Strategic Positions in Twitter Networks of the 2011 Egyptian Revolution”, Deena Abul-Fottouh tests whether social movements theory of networks and coalition building — developed to explain brokerage roles in offline networks, between established parties and organisations — can also be used to explain what happens online. Social movements theory suggests that actors who occupy an intermediary structural position between different ideological groups are more influential than those embedded only in their own faction. That is, the “bridging ties” that link across political ideologies have a greater impact on mobilisation than the bonding ties within a faction. Indeed, examining the Egyptian revolution and ensuing crisis, Deena finds that these online brokers were more evident during the first phase of movement solidarity between liberals, islamists, and socialists than in…

We should appreciate how social media can provide a wealth of valuable data to understand the anger and despair that the polls missed, and to analyse political behaviour and opinion in the times ahead.

Young activists gather at Lafayette Park in protest at the presidential campaign of presumptive Republican nominee Donald J. Trump. By Stephen Melkisethian (Flickr).

Commentators have been quick to ‘blame social media’ for ‘ruining’ the 2016 election in putting Mr Donald Trump in the White House. Just as was the case in the campaign for Brexit, people argue that social media has driven us to a ‘post-truth’ world of polarisation and echo chambers. Is this really the case? At first glance, the ingredients of the Trump victory — as for Brexit — seem remarkably traditional. The Trump campaign spent more on physical souvenirs than on field data, more on Make America Great Again hats (made in China) than on polling. The Daily Mail characterisation of judges as Enemies of the People after their ruling that the triggering of Article 50 must be discussed in parliament seemed reminiscent of the 1930s. Likewise, US crowds chanting ‘Lock her up’, like lynch mobs, seemed like ghastly reminders of a pre-democratic era. Clearly social media were a big part of the 2016 election, used heavily by the candidates themselves, and generating 8.8 billion posts, likes and commentson Facebook alone. Social media also make visible what in an earlier era could remain a country’s dark secret — hatred of women (through death and rape threats and trolling of female politicians in both the UK and US), and rampant racism. This visibility, society’s new self-awareness, brings change to political behaviour. Social media provide social information about what other people are doing: viewing, following, liking, sharing, tweeting, joining, supporting and so on. This social information is the driver behind the political turbulence that characterises politics today. Those rustbelt Democrats feeling abandoned by the system saw on social media that they were not alone — that other people felt the same way, and that Trump was viable as a candidate. For a woman drawn towards the Trump agenda but feeling tentative, the hashtag #WomenForTrump could reassure her that there were like-minded people she could identify with. Decades of social science research shows information about the behaviour of others influences how groups behave and now it is driving the unpredictability of politics,…