online economics

We caught up with Martin Dittus to find out some basics about darknet markets, and why they’re interesting to study.

Darknet marketplaces are typically set up to engage in the trading of illicit products and services, and are considered criminal in most jurisdictions. Image: Dennis Yip (Flickr).

Many people are probably aware of something called “the darknet” (also sometimes called the “dark web”) or might have a vague notion of what it might be. However, many probably don’t know much about the global flows of drugs, weapons, and other illicit items traded on darknet marketplaces like AlphaBay and Hansa, the two large marketplaces that were recently shut down by the FBI, DEA and Dutch National Police. We caught up with Martin Dittus, a data scientist working with Mark Graham and Joss Wright on the OII’s darknet mapping project, to find out some basics about darknet markets, and why they’re interesting to study. Firstly: what actually is the darknet? Martin: The darknet is simply a part of the Internet you access using anonymising technology, so you can visit websites without being easily observed. This allows you to provide (or access) services online that can’t be tracked easily by your ISP or law enforcement. There are actually many ways in which you can visit the darknet, and it’s not technically hard. The most popular anonymising technology is probably Tor. The Tor browser functions just like Chrome, Internet Explorer or Firefox: it’s a piece of software you install on your machine to then open websites. It might be a bit of a challenge to know which websites you can then visit (you won’t find them on Google), but there are darknet search engines, and community platforms that talk about it. The term ‘darknet’ is perhaps a little bit misleading, in that a lot of these activities are not as hidden as you might think: it’s inconvenient to access, and it’s anonymising, but it’s not completely hidden from the public eye. Once you’re using Tor, you can see any information displayed on darknet websites, just like you would on the regular internet. It is also important to state that this anonymisation technology is entirely legal. I would personally even argue that such…

Homejoy was slated to become the Uber of domestic cleaning services. It was a platform that allowed customers to summon a cleaner as easily as they could hail a ride. Why did it fail to achieve success?

Homejoy CEO Adora Cheung appears on stage at the 2014 TechCrunch Disrupt Europe/London, at The Old Billingsgate on October 21, 2014 in London, England. Image: TechCruch (Flickr)

Platforms that enable users to come together and  buy/sell services with confidence, such as Uber, have become remarkably popular, with the companies often transforming the industries they enter. In this blog post the OII’s Vili Lehdonvirta analyses why the domestic cleaning platform Homejoy failed to achieve such success. He argues that when buyer and sellers enter into repeated transactions they can communicate directly, and as such often abandon the platform. Homejoy was slated to become the Uber of domestic cleaning services. It was a platform that allowed customers to summon a cleaner as easily as they could hail a ride. Regular cleanups were just as easy to schedule. Ratings from previous clients attested to the skill and trustworthiness of each cleaner. There was no need to go through a cleaning services agency, or scour local classifieds to find a cleaner directly: the platform made it easy for both customers and people working as cleaners to find each other. Homejoy made its money by taking a cut out of each transaction. Given how incredibly successful Uber and Airbnb had been in applying the same model to their industries, Homejoy was widely expected to become the next big success story. It was to be the next step in the inexorable uberisation of every industry in the economy. On 17 July 2015, Homejoy announced that it was shutting down. Usage had grown slower than expected, revenues remained poor, technical glitches hurt operations, and the company was being hit with lawsuits on contractor misclassification. Investors’ money and patience had finally ran out. Journalists wrote interesting analyses of Homejoy’s demise (Forbes, TechCrunch, Backchannel). The root causes of any major business failure (or indeed success) are complex and hard to pinpoint. However, one of the possible explanations identified in these stories stands out, because it corresponds strongly with what theory on platforms and markets could have predicted. Homejoy wasn’t growing and making money because clients and cleaners were taking their relationships off-platform:…