P-values are widely used in the social sciences, especially ‘big data’ studies, to calculate statistical significance. Yet they are widely criticised for being easily hacked, and for not telling us what we want to know. Many have argued that, as a result, research is wrong far more often than we realize. In their recent article P-values: Misunderstood and Misused OII Research Fellow Taha Yasseri and doctoral student Bertie Vidgen argue that we need to make standards for interpreting p-values more stringent, and also improve transparency in the academic reporting process, if we are to maximise the value of statistical analysis. “Significant”: an illustration of selective reporting andstatistical significance from XKCD. Available online athttp://xkcd.com/882/ In an unprecedented move, the American Statistical Association recently released a statement (March 7 2016) warning against how p-values are currently used. This reflects a growing concern in academic circles that whilst a lot of attention is paid to the huge impact of big data and algorithmic decision-making, there is considerably less focus on the crucial role played by statistics in enabling effective analysis of big data sets, and making sense of the complex relationships contained within them. Because much as datafication has created huge social opportunities, it has also brought to the fore many problems and limitations with current statistical practices. In particular, the deluge of data has made it crucial that we can work out whether studies are ‘significant’. In our paper, published three days before the ASA’s statement, we argued that the most commonly used tool in the social sciences for calculating significance—the p-value—is misused, misunderstood and, most importantly, doesn’t tell us what we want to know. The basic problem of ‘significance’ is simple: it is simply unpractical to repeat an experiment an infinite number of times to make sure that what we observe is “universal”. The same applies to our sample size: we are often unable to analyse a “whole population” sample and so have to…