Five Pieces You Should Probably Read On: Fake News and Filter Bubbles

by David Sutcliffe 27/01/2017

Do social media divide us, hide us from each other? Are you particularly aware of what content is personalised for you, what it is you’re not seeing?

by David Sutcliffe 27/01/2017

This is the second post in a series that will uncover great writing by faculty and students at the Oxford Internet Institute, things you should probably know, and things that deserve to be brought out for another viewing. This week: Fake News and Filter Bubbles! Fake news, post-truth, “alternative facts”, filter bubbles—this is the news and media environment we apparently now inhabit, and that has formed the fabric and backdrop of Brexit (“£350 million a week”) and Trump (“This was the largest audience to ever witness an inauguration—period”). Do social media divide us, hide us from each other? Are you particularly aware of what content is personalised for you, what it is you’re not seeing? How much can we do with machine-automated or crowd-sourced verification of facts? And are things really any worse now than when Bacon complained in 1620 about the false notions that “are now in possession of the human understanding, and have taken deep root therein”? 1. Bernie Hogan: How Facebook divides us [Times Literary Supplement] 27 October 2016 | 1000 words | 5 minutes “Filter bubbles can create an increasingly fractured population, such as the one developing in America. For the many people shocked by the result of the British EU referendum, we can also partially blame filter bubbles: Facebook literally filters our friends’ views that are least palatable to us, yielding a doctored account of their personalities.” Bernie Hogan says it’s time Facebook considered ways to use the information it has about us to bring us together across political, ideological and cultural lines, rather than hide us from each other or push us into polarised and hostile camps. He says it’s not only possible for Facebook to help mitigate the issues of filter bubbles and context collapse; it’s imperative, and it’s surprisingly simple. 2. Luciano Floridi: Fake news and a 400-year-old problem: we need to resolve the ‘post-truth’ crisis [the Guardian] 29 November 2016 | 1000…

Politics & Government

Of course social media is transforming politics. But it’s not to blame for Brexit and Trump

by Helen Margetts 09/01/2017

Mark Zuckerberg has responded with the strange claim that his company does not influence people’s decisions. So what role did social media play in the political events of 2016?

by Helen Margetts 09/01/2017

After Brexit and the election of Donald Trump, 2016 will be remembered as the year of cataclysmic democratic events on both sides of the Atlantic. Social media has been implicated in the wave of populism that led to both these developments. Attention has focused on echo chambers, with many arguing that social media users exist in ideological filter bubbles, narrowly focused on their own preferences, prey to fake news and political bots, reinforcing polarisation and leading voters to turn away from the mainstream. Mark Zuckerberg has responded with the strange claim that his company (built on $5 billion of advertising revenue) does not influence people’s decisions. So what role did social media play in the political events of 2016? Political turbulence and the new populism There is no doubt that social media has brought change to politics. From the waves of protest and unrest in response to the 2008 financial crisis, to the Arab spring of 2011, there has been a generalised feeling that political mobilisation is on the rise, and that social media had something to do with it. Our book investigating the relationship between social media and collective action, Political Turbulence, focuses on how social media allows new, “tiny acts” of political participation (liking, tweeting, viewing, following, signing petitions and so on), which turn social movement theory around. Rather than identifying with issues, forming collective identity and then acting to support the interests of that identity—or voting for a political party that supports it—in a social media world, people act first, and think about it, or identify with others later, if at all. These tiny acts of participation can scale up to large-scale mobilisations, such as demonstrations, protests or campaigns for policy change. But they almost always don’t. The overwhelming majority (99.99%) of petitions to the UK or US governments fail to get the 100,000 signatures required for a parliamentary debate (UK) or an official response (US). The very few that…