Political parties have been criticised for failing to link citizen preferences to political decision-making. But in an attempt to enhance policy representation, many political parties have established online platforms to allow discussion of policy issues and proposals, and to open up their decision-making processes. The Internet—and particularly the social web—seems to provide an obvious opportunity to strengthen intra-party democracy and mobilise passive party members. However, these mobilising capacities are limited, and in most instances, participation has been low. In their Policy & Internet article “Does the Internet Encourage Political Participation? Use of an Online Platform by Members of a German Political Party,” Katharina Gerl, Stefan Marschall, and Nadja Wilker examine the German Greens’ online collaboration platform to ask why only some party members and supporters use it. The platform aims to improve the inclusion of party supporters and members in the party’s opinion-formation and decision-making process, but it has failed to reach inactive members. Instead, those who have already been active in the party also use the online platform. It also seems that classical resources such as education and employment status do not (directly) explain differences in participation; instead, participation is motivated by process-related and ideological incentives. We caught up with the authors to discuss their findings: Ed.: You say “When it comes to explaining political online participation within parties, we face a conceptual and empirical void.” Can you explain briefly what the offline models are, and why they don’t work for the Internet age? Katharina / Stefan / Nadja: According to Verba et al. (1995) the reasons for political non-participation can be boiled down to three factors: (1) citizens do not want to participate, (2) they cannot, (3) nobody asked them to. Speaking model-wise we can distinguish three perspectives: Citizens need certain resources like education, information, time and civic skills to participate (resource model and civic voluntarism model). The social psychological model looks at the role of attitudes and…
The Internet seems to provide an obvious opportunity to strengthen intra-party democracy and mobilise passive party members. However, these mobilising capacities are limited and participation has been low.